Page 22 - At a Glance Strategic Plan Final

3 Visibility

Reputation, Brand & Influence
Desired Outcomes

Clear and consistent messaging.

Attract and retain top talent.

Visibility across the community for our work and contributions.

UP has support from within the communities we serve (non- industry partners such as
schools, churches, and other local stakeholders).

Influence others about the facts, policies, and issues that affect the people we serve and our
services.

UP is a visible and respected advocate for DEI and anti-racism.

Maintain solid relations with media and social media publicity.

Maintain a positive brand awareness/name recognition, reputation and credibility among
policy makers, potential funders, partners, clients, employees, etc....

Number of invitations for speakers, presentations at conferences and events.
Examples of Potential Measures

Number of articles, blogs and other publicity (e.g., public interest stories and other earned
media).
Number of publications and citations.

Number of social media following.

Number of key leadership roles in organizations that influence public policy.

Number of consultations by leaders on human services issues.

Number of presentations at conferences and other forums.

Percentage (%) of consumers/tenants and staff who provide positive feedback.

19 C O N F I D E N T I A L - D O N O T D I S T R I B U T E F i n a l | J U N E 2 0 2 3