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procedures, doing double checks, avoid being under pressure, staying away from not well

               though-out decisions, making wide consultations and heeding warning signals. What we
               are saying is that you should open your eyes and use your brain effectively. Why should

               you run into a ditch with your two eyes wide open? Do not make stupid and irredeemable
               errors from which you may never recover. If you choose the way of entrepreneurship,

               protect your business. Do not leap before you look, rather, look before you leap. Do not
               run after shadows, do not follow rapid and overnight geometric rise and pocket-tearing

               profits. Instead, commit to a steady growth. Commit to process, do not jump the gun,

               slow and steady wins the race!

                Do  everything  possible  to  minimize  your  mistakes  and  its  impact  on  you  and  your
               business.  Be  patient,  be  prudent,  be  shrewd!  Do  not  be  extravagant!  Cut  your  coat

               according to your cloth, do not bite more than you can chew. Take loans only if they are
               reasonable and the motive is solely for a profitable business. Cut costs at all cost, by all

               means! Do in-depth negotiation before you buy, ask questions before you commit, read

               the  terms  of  the  business  and  agreement  papers  very  well  before  you  sign  any  deal.
               Maximize  profit  by  all  legitimate  means.  Be  smart!  However,  it  is  inevitable  that

               contingencies will strike, when they do, be a die-hard. If you are hit, rest if you may, but
               do not give up. Draw strength from your inadequacies, learn from your mistakes, and

               turn your failures into a success story.


                                                        Reflection


                         “Forget seeking a smooth ride in your business or career, it will never
                                                         happen.”



                                                           Poser
                                        How can you handle temporary setbacks?




















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