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CUSTOMER ORDER REGULARITY:
This is a very useful report to view a basic breakdown of frequency of customer orders. It is relatively accurate as long as
you understand the basic premise of the calculation.
Effectively, the report extracts all customer sales for the relative number of days (see above), and then analyses the
movement over this period by taking the first order (invoice) date in the above period and comparing that to the last order
(invoice) date, counting the number of invoices between this period and dividing this number by the number of days during
that period. This report then produces an “Average number of days between orders”, this is useful to identify customers
where there are regular and frequent orders and where there are customers who purchase infrequently. There is some
additional information regarding the average order value, the last order date, number and value of credits as well as
whether the customer account is active or not.
CRM TRAINING MANUAL 29
Updated - 08 October 2018
