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Which app do SKIS students prefer, Instagram

or Facebook?

G12 Se Eun Lee, Yeon Woo Bae, Seok Jun Oh
G11 YuKyeong Cheong

G10 Yujin Lee, Sooa Lee, Seoyoung Hwang, Jaehyun Seo, Jihong Yoon
Advisor Park Jin

Abstract:

Since social media is inseparable from our daily lives, our research group became

interested in the prospects of the next most popular social media app: Instagram.

With its predecessor Facebook experiencing a large drop in popularity as it was

unable to account for the security leaks and had an outdated interface, we became

curious on whether Instagram was more popular than facebook among SKIS

students.

For our research methods, our qualitative methods were interviews and quantitative

methods were surveys, primarily with grade 10 and 11 SKIS students. According

to the results, we found out that SKIS students preferred Instagram more than

Facebook, though only by a small margin. We further discussed the reasons on

why that was so and came up with the conclusion that Instagram had better

interface and more functions than Facebook. As such, our media research group

was able to come to a consensus that SKIS students preferred Instagram more than

Facebook due to better interface and additional functions.

1. Introduction:

With the recent and noticeable change in the popularity of several different social

media platforms, new light on the forever ongoing “rivalry” of Instagram and

Facebook has been shed. Although maintaining its position as one of the longest

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