Page 7 - Proposal Project_MORGAN_ATLANTA_18
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The Power of Our Demographics
Targeting the demographics of our audience is key. Motorsport racing
audiences now exceed those of NFL football. It attracts:
• 13 million spectators plus
• More than a billion viewers in addition to
those who follow and indulge their passion
online.
Appealing to people 18-44, the sport attracts an especially desirable de-
mographic.
• Married homeowners holding/using credit cards
• Employed professionals or managers
• College-educated consumers with disposable
income
• A largely untapped African American market of
20 million
In short, young, active professional adults inclined to spend their money
on and lend support to their interests and those companies and
products involved in those activities.
Spirit of Detroit Motorsport lap 7
