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ATHENA PowerLink Mentors Help FLEXcity Fitness Owners
Grow Their Business

rowing a small business is hard
work. Growing a small business
Gduring a global pandemic is
even more challenging. FLEXcity Fitness
owners Trista Parisian and Jenny Quinn
used their nine-year business experience
and resiliency to adjust, adapt, and
“flex” their business model to serve their
customers. The 2021 ATHENA PowerLink
recipients have also taken advantage
of their panel of mentors to help them
strengthen their business even more. The
panel helped them with legal, networking,
financial, strategy and general
accountability.

“Our panel was wonderful,” said Parisian.
“They helped us organize and prioritize the
operations of our business, which allowed
us to clearly define our goals and create
small action steps to achieve them. The
unique experience of all panel members
helped us look at the business from a different lens.” strong from a difficult 2020. Jenny and Trista are confident
their experience will help them into 2022 and beyond. One
FLEXcity is an interval-based fitness studio blending of their goals in the future is to grow deeper roots in the
leading techniques into a one-of-a-kind training concept. Lansing community.
Clients get everything they need from FLEXcity without
multiple memberships at a variety of studios. The program “We want to grow our brick-and-mortar studio above the
incorporates cardio, strength and flexibility into every class. level it was at pre-pandemic, continue to create online tools
to serve the new world we live in and grow the corporate
Covid adversely impacted the FLEXcity operation, forcing a health promotion side of our business,” said Quinn.
second business closure from November 2020 to January
2021, which is typically their busiest time. Fortunately, Jenny and Trista see innovation, patience, and positivity as
FLEXcity was able to hire additional staff and come back keys to a successful future for FLEX. l

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