Page 115 - Academy Mastermind Book
P. 115

CALLS          CALLS





 SALE CALL TRUTHS THAT WON’T FAIL YOU  QUALIFYING YOUR CLIENTS



        This is when you are going to get KEY IINFORMATION about your clients’s needs and
 1. Make Sales Process  wants.
        This is the Who, What, Where, How and When of  nding out how it will all work.
 2. Make                                                          Your intention  Who: These are the people involved. Single person but might have a 3rd Baseman or a
        friend that is helping them out. Husband and wife relocating due to work. Older
        person that lost a loved one and needs to downsized, 2nd Home etc.
 3.                                                   With Hard Questions  It is important to know all the players in the Game!
        What: This is when you  nd out what brought them to Phoenix. Could be Job
        Relocation, 1st Time Home Buyer, Move up Buyer, Live near Family and the list can
 4. You can never                                                  A sale  go on and on. This is important to  nd out what is motivating them to Buy.
        What: This is the type of home. Single Family, Condo, Land, Mobile Home, Horse
        Property etc.
 5. Always                                                   With the Buyer/Seller  You want them to paint a picture of what they want. I always ask them, “If you close
        your eyes what do you see?”
        Where: Location can be more important than the home itself. They might need to be
 6. Buyer Makes A                                                   Before you Do  near Work, Public Schools or Private Schools, Commercial Airport or Private Airport,
        Shopping, Certain Grocery Stores etc.
 7. When making calls it’s best to have a                                       mindset.   When: Timelines are very important. This is when you will  nd out what kind of
        timelines you are working with. Could be next 6 months, 45 days or maybe a year out.
        Whatever the timeline could be, this is where you can put together an Action Plan for
        your client.
 8. Time of day is                                                    .


 9. Price is                                                   important all the time.  QUALIFYING
           (Need a few more qualifying questions here)
              I am going to be of cially starting my job at Coulter Cadillac after the  rst of
 10. Second call is                                                    Than The First  the year so would de nitely like to  nd something before the  rst of the year.
           Okay gotcha, so if you could close your eyes and picture the perfect home for
           yourself, what would that look like?
              4 bed plus den, 3 bath, 3 car garage, large backyard, pool & spa mountain
           views or open to the desert, family type community with pools, basketball,
           walking trails, close to shopping, single level, no more than 30 min away from
           work and easy access to freeways.
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