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MEASURING PERFORMANCE OF LIFE INSURANCE




                                                                                                                                                                                                                                                                                      COMPANY IN MALAYSIA USING DEA MODELS





                                                                                                                                                                                                                                                                                                                               NURULSALY IZAETY BINTI ZAWAWI



                                                                                                                                                                                                                                                                                                                                                             2022477824



                                                                                                                                                                                                                                                                                                                         SUPERVISOR: NORFARZIAH BINTI ADNA


                                                                                                                                                                                                                                                                                                                                                          CODE: K242/48

                                                                                                            ABSTRACT








                          Insurance  industry  in  Malaysia  has  an  important  role  as  it  was



                          recognized as a key to growth in the economy and financial stability of                                                                                                                                                                                                                                                              Objective




                          a  country.  The  insurance  industry  can  be  classified  as  the  main                                                                                                                                                                                            1. To measure the efficiency of 14 life insurance companies using



                          contributor to Malaysia’s economic growth. This study was carried out                                                                                                                                                                                                     Charnes, Cooper and Rhodes (CCR) and Slack Based Measure




                          to determine the efficiency of 14 life insurance companies in Malaysia                                                                                                                                                                                                    (SBM) model



                          through  Data  Envelopment  Analysis  (DEA)  models  such  as  CCR  and                                                                                                                                                                                             2. To compare the efficiency of 14 life insurance companies using




                          SBM  models.  Three  inputs  and  two  outputs  are  determined  to                                                                                                                                                                                                       Charnes, Cooper and Rhodes (CCR) and Slack Based Measure



                          measure  the  performance  of  the  life  insurance  companies.  Result                                                                                                                                                                                                   (SBM) model and suggest an improvement for inefficient DMU




                          show that, seven DMUs out of 14 DMUs were considered as efficient




                          with an efficiency score of 1 while the other DMUs are inefficient with                                                                                                                                                                                                                                                           IMPLEMENTATION



                          the  score  between  0.6366655  to  0.9756110.  The  inefficient  of  life


                                                                                                                                                                                                                                                                                                                                         Input-Oriented CCR (CCR-I) Model.
                          insurance  company  need  an  improvement  where  the  efficient



                          company can be benchmark for the other company to minimize input.












                                                                                            PROBLEM STATEMENT






                                           Life insurance plays a vital role in ensuring financial stability and



                                           economic growth for Malaysia.



                                           However, life insurance faces challenge in handling their




                                           deficient premium generation that raising concerns about                                                                                                                                                                                               Slack-Based Measure (SBM) Model.                                                                          Find slack values and percentage of



                                           operational efficiency and claims issues.                                                                                                                                                                                                                                                                                                                                                                slack




                                           Top management of life insurance and takaful were concerned



                                           whether the companies had used resources efficiently to




                                           produce product outputs.



                                           However, higher equity can be a problem for company if not



                                           using its efficiently.




                                           The higher claims will pressure the operating costs and losing



                                           trust from customer.











                                                                                                       METHODOLOGY                                                                                                                                                                                                                                    RESULT & DISCUSSION








                                                                                               STEP 1: Data Collection                                                                                                                                                                                      Relative Efficiency Score of Life Insurance Company in CCR and SBM






                                                                STEP 2: Formulate the Mathematical Model






                                            STEP 3: Solve Mathematical Model with Lingo Software






                                                                                        STEP 4: Analysis the Result



                                                                                          Decision Making Units (DMUs)



























                                                                                                                                                                                                                                                                                               Input Excess and Output Shortfall of



                                                                                                                                                                                                                                                                                                                                     DMU                                                                               Improvement of DMU 1


















                                                                                                         Data Input and Output


                                                                                                                                                                                                                                                                                                                                                                                                           AIA Berhad should minimize the input



                                                                                                                                                                                                                                                                                                                                                                                                           excess and maximize the output


                                                                                                                                                                                                                                                                                                                                                                                                           shortfall.



                                                                                                                                                                                                                                                                                                                                                                                                           The total equity should decrease by


                                                                                                                                                                                                                                                                                                                                                                                                           2.70% of input excess.


                                                                                                                                                                                                                                                                                                                                                                                                           Investment income should increase by



                                                                                                                                                                                                                                                                                                                                                                                                           35.09% for output shortfall.


                                                                                                                                                                                                                                                                                                                                                                                                           The company become inefficient



                                                                                                                                                                                                                                                                                                                                                                                                           because of large equity which


                                                                                                                                                                                                                                                                                                                                                                                                           moderate the investment income and



                                                                                                                                                                                                                                                                                                                                                                                                           having low investment returns.







                                                                                                                                                                                                                                                                                                                                                           RECOMMENDATION






                                                                                                                                                                                                                                                                                                                           Future researchers should consider



                                                                                                               Conclusion                                                                                                                                                                                                  undesirable input and output in the insurance






                                                                     The DEA model assessed the efficiency of life insurance                                                                                                                                                                                               industry.


                                                                     company for 2022.                                                                                                                                                                                                                                     Future can consider measure the performance


                                                                     Seven Decision-Making Units (DMUs) were found to be                                                                                                                                                                                                   for other insurance such as general insurance,



                                                                     efficient with score 1.


                                                                     The remaining seven DMUs were identified as inefficient with                                                                                                                                                                                          takaful insurance and etc.


                                                                     score below 1.                                                                                                                                                                                                                                        Future can include super efficiency model to


                                                                     Efficient company was used a balanced of inputs and output                                                                                                                                                                                            rank the efficient and other model, method to



                                                                     while Inefficient company need the improvement of


                                                                     performance.                                                                                                                                                                                                                                          evaluate efficiency for better analysis.


                                                                     Efficient company serves as benchmark for inefficient


                                                                     company to improve the efficiency and performance
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