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CONTRAST TECHNIQUES                                                                                                                                           10 WAYS TO ADD CONTRAST
         USED INCLUDE:
            ■  Color—varied hues of blue in
           monochromatic design
            ■  Shape—rounded edges
           contrast with straight edges                                                                                                                If the rule of thirds is the student favorite of photo                      1
            ■  Rhythm—contrast is used to                                                                                                              composition, then contrast could rival its popularity in
           break in rhythm in pie chart to                                                                                                             design. Not only is contrast easy to understand, there
           emphasize largest segment.                                                                                                                                                                                                 9
                                                                                                                                                       are a number of simple ways to integrate it into your
                                                                                                                                                       design. Here are 10 ways to add contrast to designs:  2


                                                                                                                                                         1.   Apply contrast by using opposing colors in design. Simply   7
                                                                                                                                                            put, dark vs. light. More specific: use complementary colors,   Glenbrook South High School, IL
                                                                                                                                                            colors opposite from one another on the color wheel. Or
                                                                                                                                                            triadic colors: three colors equally spaced on the color wheel.
                                                                                                                                                         2.   Vary text weight to create contrast. Contrast a light text
                                                                                                                                                            weight with heavier, more bold weight.                                   3
                                                                                                                                                         3.   Use white space. Large areas of empty, or negative, space
                                                                                                                                                            draws emphasis to smaller elements within them, just as
                                                                                                  Clayton High School, MO                                                                            10
                                                                                                                                                            small white spaces draw notice in larger content elements.
                                                                                                                                                         4.   Contrast using a different color hue. In monochromatic
                                                                                                                                                            (one-color) design, use a variety of shades for emphasis.
                                                                                                                                                                                                           9
                                                                                                                                                         5.   Apply contrast with shape by opposing hard and soft.         Cabot High School, AR
                                                                                                                                                            Rounded edges differ from those with sharp edges
                                                                                                                                                            and corners.                                                             6
        CONTRAST TECHNIQUES
        USED INCLUDE:                                                                                                                                    6.   In text or other design elements, contrast can be created   5
                                                                                                                                                            using size and scale.
            ■  Object orientation—vertical
           dominant contrasted by                                                                                                                        7.   Consider using a variety of text justification: right, left, center.
           horizontal blue bar
                                                                                                                                                         8.   Apply contrast by creating a break or alternating the rhythm
            ■  Font Pairs—Sans serif and                                                                                                                    of a repeating pattern.
           serif fonts used to create
           contrast in headlines                                                                                                                         9.   Sans serif and serif fonts (fonts with or without tails) can   Highland Park High School, TX
            ■  Weight—text weight and                                                                                                                       create contrast.
           color used to create contrast                                                                                                                10.   Object orientation can be used for contrast. Juxtapose   8
           in headline.                                                                                                                                     horizontal with vertical placement of elements to add   4
                                                                                                                                                            emphasis on the element that is different.
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        82       SECTION 4.1    ELEMENTS OF DESIGN                                                                                                                                                                               DESIGN      83
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