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            Creative Insight: The Redistribution Theory














               … under the stress of our wish to solve a certain problem – and after our thorough
               consideration of various parts of the given material – sometimes brain processes
               tend to assume new forms or structures which, when reflected in our minds,
               suddenly make us see new relations and thus give us new insights which tend to
               bring about the solution.
                                                              Wolfgang Köhler 1

            An inventor, scientist or artist might work on one and the same project for a
            day, a week, a month, a year or many years.  The thought processes associated
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            with such extended activities are not equally creative throughout. Even when
            the work results in a creative product, much of what occurs along the way is
            analytical thinking or even habitual or routine behavior. What distinguishes
            creative from analytical processes is that the former are punctuated by insights,
            mental events in which new ideas come to mind. An extended project is likely
            to require more than one insight before completion. Projects vary with respect
            to the density of insight events, but each such event is of short duration com-
            pared to the duration of the project as a whole. I call this the Raisins in the
            Dough Principle.
               To  explain  creativity  is  therefore  to  carry  out  three  theoretical
            tasks:  Describe  analytical  thinking,  explain  what  happens  in  moments  of
            insight and clarify how insight expands the power of analytical thinking. To
            explain insight is, in turn, to decompose insight events into processes that are
            so simple that we feel no need to decompose them further, and to show how
            those simple processes combine to produce mental events in which new ideas
            come to mind. The purpose of the present chapter is to propose such a theory,
            the first of the three micro-theories that are the technical contributions of this
            book. The first step in developing the theory is to specify which aspects of
            insight need to be explained. A second preparation is to formulate a theory



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