Page 46 - IAADFS World Summit 2025 Special Issue_Neat

INSIDER

that combines the best of technology, more fun for travelers, while in the liquor Dynamic digital screens and
sense of place and luxury in one place, area, Avolta’s personalized whisky finder prominent promotional areas enhance the
all achieved by putting the traveler at our points travelers in the right direction for overall allure, creating an immersive and
core of our approach. This is in line with their individual palates. distinctive shopping experience designed
Avolta’s Destination 2027 to create a travel Together with the new stores and to elevate travelers’ enjoyment and set a
experience revolution. We share the values brands, Urioste stresses that Avolta is also positive tone before their journey. With
and vision of the airport authorities and putting a lot of effort in its staff. more than 30 stores already in operation
will work together with them to deliver the “We are a people’s company and the at Mexico City International Airport,
best possible experience to the passengers experience that we offer to our customers is across duty free, duty-paid and Hudson
of CDMX.” a key driver to success. Training and taking convenience, Avolta is strengthening its
Speaking with TMI, Urioste underlines good care of them is in our DNA,” he said. presence with the new opening.
why the company is investing heavily in its “This new walkthrough store replaces In January, Avolta also opened the first
Mexican operations. the old ‘red ceiling’ stores we had in that hybrid store in Mexico City.
“Mexico, in general, is a country with terminal and the combination of store, “This amazing new concept is done
older stores and great potential. In all of the sense of place, brands and our staff is with Turin inside one of our Hudson News
airports we have long contracts that justify delivering a great increase in our spend per stores,” said Urioste. The hybrid is the first
very important capex investments. This passenger.” of three that will be opened in this first
new store with the new brands, services A crowd favorite is the “Flavors of quarter in Mexico City. “This partnership
and experience offered to our passengers Mexico” section, a space dedicated to local allows us to deliver an extraordinary sense
will allow us to grow.” products that invites travelers to explore a of place that we hope will support our
Alongside the traditional categories of unique selection of exceptional tequilas and vision of surprising the passengers with
beauty, liquor, luxury items, tobacco, and mezcals, as well as a wide range of spicy new experiences and amazing products.”
food, the store offers an exclusive high- sauces, sweets, and Mexican chocolates. Looking to Cancun, Avolta is also
end perfume area featuring prestigious The local signature tequila, offers a fun striving to provide travelers with an
and niche brands, and a fashion area with ‘lift and learn’ educational aspect, helping extraordinary experience with its recently
boutique brand spaces. In the beauty area travelers explore the flavors of their opened “Agave World” concept.
a virtual try-on tool makes make-up even favorite blend. “This amazing store will help travelers

Upper left and right: The newly renovated
Mexico City Duty Free store features an
expansive luxury watch and jewelry space,
highlighted by dynamic digital screens and
prominent interactive promotional areas. Left:
In January, Avolta opened the first of three
hybrid concepts in Mexico City, in partnership
with Turin, inside a Hudson News store.

Summit of the Americas March 2025 46