Page 47 - Travel Markets Insider October 2021 Issue

INSIDER

Shiseido reinforces commitment to travel retail with focus on skin
beauty innovations

Shiseido Travel Retail is focusing on
prestige and skin beauty for travel retail at
the upcoming Moodie Davitt Virtual Travel
Retail Expo and TFWA World Exhibition &
Conference.
The company will share its vision for
the travel retail beauty category through the
presentation of key launches, consumer-
centric marketing strategies and market-
specific plans for 2022, aligned with
Shiseido Group’s WIN 2023 and Beyond
medium-to-long-term strategy.
Philippe Lesné, President & CEO,
Shiseido Travel Retail, said: “Travel retail In addition, SHISEIDO will be NARS
remains the ultimate global showcase of presenting Uplifting and Firming Cream Shiseido is introducing a new travel-
our brands, and we believe it will emerge and WrinkleSpot Treatment from its Vital exclusive NONSTOP NARS Collection
stronger and more resilient. Shiseido Perfection collection. The SHISEIDO Vital dressed in an exclusive red packaging.
Travel Retail’s presence in both trade Perfection Uplifting and Firming Cream, The NONSTOP NARS Face Palette
events underlines our strong commitment and Intensive Wrinklespot Treatment are is a deluxe, all-in-one palette for the
to the industry, and our teams are excited now available in Travel Retail Worldwide. eyes, lips and face, presented in a sleek
to reconnect virtually and physically with makeup pouch with a Mini Lip Brush and
valued partners and stakeholders. As the Clé de Peau Beauté Mini Blush. The set contains six bronze
physical and digital worlds continue to Powered by the Skin-Empowering eyeshadows, four shades of bestselling
merge in the new normal, we see this as a Illuminator complex, Key Radiance Care lipsticks, and two highlighting powders.
pivotal opportunity to further strengthen is a three-step system to awaken, nurture The NONSTOP NARS Light Reflecting
our capabilities in consumer experience and boost Skin Intelligence. The Serum is Setting Powder – Pressed (translucent) is
and online-to-offline engagement with the brand’s hero product and the first step offered in a new, travel-exclusive oversized
travelers. We look forward to showcasing of Key Radiance Care. It contains Kelplex design. The NONSTOP NARS Collection
our offerings for the new travel retail that helps to activate skin’s regenerative will be available exclusively in Travel
landscape and fruitful discussions with our power and stimulate its ability to evolve in Retail Asia and Travel Retail Japan from
retailer partners to build a successful future radiance. November 2021, and in Travel Retail
together.” The age-defying specialist Americas from March 2022.
Shiseido Travel Retail will be line, the Supreme Series, comprises In 2016, Shiseido Travel Retail was
presenting its skincare, makeup and highly functional items inspired by established as the regional headquarters
fragrance brands, including the following dermatological and regenerative treatments for Shiseido’s global duty free business.
focus lines and novelties, which will be and technologies. The Supreme Series Headquartered in Singapore with offices
available in the Americas travel retail comprises the Volumizing Cream Supreme, in Tokyo, Shanghai, Hong Kong, Paris,
markets: Firming Serum Supreme, Wrinkle Dubai, and Miami, it operates in airports,
Smoothing Serum Supreme, Enhancing downtown stores, border shops, airlines,
SHISEIDO Eye Contour Cream Supreme, and Vitality- and ferries, and specializes in accelerating
Ahead of Shiseido’s 150th anniversary Enhancing Eye Mask Supreme. In 2022, the growth of Shiseido’s brands to
in 2022, the company’s flagship brand the range will be extended with new travelers.
SHISEIDO will offer delegates an launches. Shiseido Travel Retail’s portfolio
exclusive teaser of the limited editions The Serum and Supreme Series from includes skincare brands SHISEIDO,
planned for its iconic products to mark the Clé de Peau Beauté are now available in Clé de Peau Beauté, IPSA, THE GINZA,
occasion. Travel Retail Worldwide. ELIXIR, ANESSA, and Drunk Elephant;
makeup brands NARS, Laura Mercier and
bareMinerals; as well as fragrance brands
Dolce&Gabbana, ISSEY MIYAKE, narciso
rodriguez, and Serge Lutens.

47 October 2021