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INSIDER

In celebration of
Ultrafemme’s 45th
anniversary, co-founder
Elena Villarreal shared her
love and passion for haute
perfumery by creating an
Atelier Du Parfum in the
group’s flagship store.

Ultrafemme celebrates 45 years as the center for luxury in Cancun

with an olfactory journey through the history of perfume

Ultrafemme, a benchmark for luxury that encompasses retail, real estate and To celebrate its momentous milestone,
and tradition in retail based in the center luxury design divisions spread over seven Ulta designed a sensory experience at its
of Cancun, Mexico, celebrated 45 years in Mexican states. Luxury Avenue Boutique Mall, which ran
business by creating a breath-taking Atelier The retail division carries more from December 2021 through mid- January
Du Parfum, a museum that charted the than 300 luxury and prestigious brands: 2022.
history of perfumery, in a space dedicated the Ultrafemme stores, a destination in With the objective to share her love
to the art of perfume making. themselves, specialize in the top names and passion for perfume, Elena Villarreal
Perfume has been the heart of in beauty; Ultrajewels is a leader in the curated a visual and olfactory journey
Ultrafemme since Elena Villarreal Carrillo sale of watches and jewelery from well- through which visitors had the opportunity
and her husband José Garcia opened their known brands such as Rolex, Cartier to learn about each of the ingredients of
first store more than four decades ago. and Patek Philippe. Ulta also operates haute perfumes. Through six olfactory
Pioneer retailers with a distinct vision, prestige boutiques, representing such tables, the Atelier Du Parfum examined the
their stores flourished and are today at icons as Longchamp, Pandora, Cartier and mystery of the citrus, floral, woody, chypre,
the center of Grupo Ulta, an organization Montblanc, among others. oriental and fougére fragrance families.

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