Page 42 - IAADFS 2022 hi-res

INSIDER

The Tairo team is one of three pillars that have spelled the company’s success, say Tania and Robert Bassan.

Miami distributor Tairo celebrates Silver Anniversary with thanks to
customers, suppliers and team*

Tairo International is celebrating its Silver Anniversary this year. To commemorate the milestone, the Miami distributor dedicated the
latest issue of its excellent company newsletter to thank its many partners—team members, clients, suppliers, and beauty advisors -- who
have supported them over the years and highlight key events along the way. Robert and Tania Bassan say they started the company with
a “business card and a dream,” a dream which has endured and prospered for a quarter century. The Bassan’s spoke with TMI late last
year about how they accomplished their dream.

“It’s been a ride; I can’t believe family to us, and really helped build our “The first pillar is our customers.
it is 25 years,” said Tairo International company. They have been the biggest The second is our suppliers. We really
co-founder Robert Bassan at the start of cheerleaders of our business, and in many have amazing partnerships with all of our
his reminiscing interview with TMI late cases, our relationships with our suppliers suppliers, for many, many years. And the
last year. The Miami-based fragrance and are the result of these same customers third pillar is our team. I have to say that
cosmetics distributor, which handles the recommending us and telling the suppliers we are very fortunate that we have had a
Caribbean and Mexican duty free markets, about the good job that we were doing in fantastic team – a team that has been there
is celebrating its 25th anniversary this year. the market. So we are very indebted for for a long time. Some of our employees
From starting out by distributing that,” he said. have now been in the company close to 20
small independent European brands, the “Our customers are not just the store years,” says Bassan.
company grew to be the regional distributor owners—it’s not just the buyers, it’s not “Most of our employees have been
for beauty giant Coty (and P&G before it just the Beauty Advisors, it’s not just the
became part of Coty) and L’Oréal Luxe store managers. It is every single one of the
Travel Retail, among others. components of our clients that has helped
Bassan had actually grown up in the us to be the success that we have been over
business, as his father Mike Bassan worked these last 25 years,” adds Tania Bassan.
with electronics brands. Robert also got a
few years of spirits business under his belt Three pillars
before deciding to focus on fragrances. His The Tairo owners say there are three
wife and partner, Tania Bassan, meanwhile pillars that have built the company.
brought her prior teaching experience to
bear in designing top-rated trainings.
Tairo President & Director of Operations Bryan
Relationships at core of success Hollander meeting with the team recently in the
Tairo is very proud about the special company’s Florida headquarters.
relationships it has developed – and
nurtured – over the past quarter century.
“Our customers have become

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