Page 40 - IAADFS 2022 hi-res

INSIDER

Essence Corp:
Back in the market with POS fun and in-person trainings

Essence Corp is celebrating the reopening of travel markets and the relaxation of pandemic restrictions with striking animations
throughout the region, as well as its first live trainings in two years.

Kate Spade on the Brazilian border
Essence Corp partnered with Cellshop Duty Free to launch the new Kate Spade New York fragrance in Foz do Iguaçu, on the
Brazilian border in February. The brand known for its bright colors and whimsical designs, took over the store with an explosion of pink
fun installations and a stunning video wall.

Welcoming the Lunar New Year with Penha
Essence Corp and Penha Curaçao celebrated the Chinese New Year with a 2-day event featuring Shiseido Skincare beauty products.
In honor of the Year of the Tiger, the event kicked off festivities with a Chinese Calligraphist on site to personalize Shiseido purchases
with welcoming wishes for good health and prosperity.

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