Page 41 - IAADFS 2022 hi-res
P. 41

INSIDER



                  Jimmy Choo sparkles with Ultrafemme in Cancun
                     Essence Corp and Ultrafemme showcased the Jimmy Choo “I want Choo” fragrances in Quintana Roo, Mexico. The brand filled the
                  stores with Love and fun both inside and out.
































                  Perfume passion on the Brazilian border


                     Wishing to restart its in-person   distribute the time between all our brands.   station in the city and talked about the
                  trainings in a very special way, Essence   We revised their classic references but   industry, their company and their brands.
                  Corp held a three-day event in mid-March   mainly presented their latest launches. Our   “We are so happy to meet our clients
                  in the “booming” territory of the Brazilian   attendees couldn’t be more excited for   face to face, but mostly to meet their
                  border.                           what’s coming,” Essence Corp’s Senior   sales staff who are more optimistic and
                     After two years of working/training   Education manager Maria Ninfa Alvarez   committed than ever,” said Alvarez.
                  virtually because of the pandemic, Essence   tells TMI. Alvarez conducted the trainings   “It was a tour full of passion and
                  Corp executed the training seminar in the   along with Account Supervisor Paula   energy with formidable and committed
                  fast-growing border city of Uruguaiana,   Fernandes and Area Manager for South   people. And this is just the beginning! We
                  taking in also the nearby locations of St   America, Romina Rembado.   are all ready to do our best efforts in a time
                  Borja and Porto Xavier.               Taking advantage of their stay in   when traffic and tourism is bouncing back
                     “We trained during three days   Uruguaiana, the three also accepted an   everywhere! We are ready! We are back!”
                  from March 16th to March 18th to well   invitation from the most important radio   she said.





























                                                                                   41                                         April 2022   Summit of the Americas
   36   37   38   39   40   41   42   43   44   45   46