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INSIDER
with the company more than 10 years, market – I don’t think there is any other others.
with an average of 15 years,” added Tania market in the world where the owners of a “While Somar has not been around as
Bassan. “We are really fortunate that we company that has been in business for 25 long, it helped us diversify our business,”
have had such longevity. It’s really a point years can walk into a store and recognize says Robert Bassan. “It really catered to
of pride with us.” Beauty Advisors that were there when we the changing consumer behavior. We have
The Bassans give a special shout out started 25 years ago. And that happens a lot high end customers looking for expensive,
to Tairo President Bryan Hollander: “Bryan for us.” luxury and niche brands, and then we
has been an integral part of our growth,” “These Beauty Advisors have been have other consumers who are more value
confirms Robert. such a big part of our success,” adds conscious, looking for semi-mass and
Robert. “They are loyal to us, we are loyal masstige products.”
Milestones to them. It is a symbiotic relationship. It is Tairo supplies travel retail stores with
Tairo’s milestone events included amazing. Tania and I will walk into stores more select brands, while Somar is more
the store managers, owners and beauty today and the BAs say – I remember this geared to the drug store and super markets
advisors, noted Bassan. launch or that launch! This has really made market and local consumers, he explains.
“In addition to Tairo’s 5th anniversary our business a success.” Whichever end of the beauty spectrum
cruise, we’ve done quite a few of these the Tairo companies supply, the Bassans
events in Miami, we’ve done them in Somar say their same theme and philosophy
Orlando; these have been real milestones In 2013, Tairo expanded, using its applies: “Our business continues to focus
for our company,” said Bassan. experience as a fragrance and cosmetics on our three pillars– our customers, our
Robert and Tania also consider their distributor in Caribbean Travel Retail to suppliers, and the team members who have
ground-breaking instore activities as an create a sister company dedicated to the been with us for as long as they have. They
integral part of the company history. distribution of consumer products for the spell our success.”
“We’ve done so many trainings and Caribbean local markets, called Somar.
events in-store on the islands, enlisting Somar represents such brands as OPI, *A version of this article ran in the
many of the Beauty Advisors,” commented Moroccanoil, Wella Hair care, Cover Girl, October 2021 issue of Travel Markets
Tania Bassan. “We are in a very unique Max Factor, and Energizer batteries, among Insider.
Tairo spreads Gucci’s Flora Gorgeous Gardenia throughout the
Caribbean and Mexico travel retail
In one of its latest launches, Tairo International unveiled Gucci’s latest fragrance, Gucci Flora Gorgeous Gardenia, with a major
campaign this season in travel retail stores throughout the Caribbean and Mexico. In a highlight of the campaign activation, Tairo
partnered with Sears Mexico Travel Retail to create a floral fantasy story for their customers thanks to an interactive QR code displayed
in the floor merchandisers.
Gucci Flora Gorgeous Gardenia is a captivating reinterpretation of the original, alongside a campaign starring Miley Cyrus. The
signature floral scent is a sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.
Sears Mexico Kirk Freeport
43 April 2022 Summit of the Americas