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INSIDER



                  with the company more than 10 years,   market – I don’t think there is any other   others.
                  with an average of 15 years,” added Tania   market in the world where the owners of a   “While Somar has not been around as
                  Bassan. “We are really fortunate that we   company that has been in business for 25   long, it helped us diversify our business,”
                  have had such longevity. It’s really a point   years can walk into a store and recognize   says Robert Bassan. “It really catered to
                  of pride with us.”                Beauty Advisors that were there when we   the changing consumer behavior. We have
                     The Bassans give a special shout out   started 25 years ago. And that happens a lot   high end customers looking for expensive,
                  to Tairo President Bryan Hollander: “Bryan   for us.”                luxury and niche brands, and then we
                  has been an integral part of our growth,”   “These Beauty Advisors have been   have other consumers who are more value
                  confirms Robert.                  such a big part of our success,” adds   conscious, looking for semi-mass and
                                                    Robert. “They are loyal to us, we are loyal   masstige products.”
                  Milestones                        to them. It is a symbiotic relationship. It is   Tairo supplies travel retail stores with
                     Tairo’s milestone events included   amazing. Tania and I will walk into stores   more select brands, while Somar is more
                  the store managers, owners and beauty   today and the BAs say – I remember this   geared to the drug store and super markets
                  advisors, noted Bassan.           launch or that launch!  This has really made   market and local consumers, he explains.
                     “In addition to Tairo’s 5th anniversary   our business a success.”   Whichever end of the beauty spectrum
                  cruise, we’ve done quite a few of these                              the Tairo companies supply, the Bassans
                  events in Miami, we’ve done them in   Somar                          say their same theme and philosophy
                  Orlando; these have been real milestones   In 2013, Tairo expanded, using its   applies: “Our business continues to focus
                  for our company,” said Bassan.    experience as a fragrance and cosmetics   on our three pillars– our customers, our
                     Robert and Tania also consider their   distributor in Caribbean Travel Retail to   suppliers, and the team members who have
                  ground-breaking instore activities as an   create a sister company dedicated to the   been with us for as long as they have. They
                  integral part of the company history.  distribution of consumer products for the   spell our success.”
                     “We’ve done so many trainings and   Caribbean local markets, called Somar.
                  events in-store on the islands, enlisting   Somar represents such brands as OPI,   *A version of this article ran in the
                  many of the Beauty Advisors,” commented   Moroccanoil, Wella Hair care, Cover Girl,   October 2021 issue of Travel Markets
                  Tania Bassan. “We are in a very unique   Max Factor, and Energizer batteries, among   Insider.



                  Tairo spreads Gucci’s Flora Gorgeous Gardenia throughout the
                  Caribbean and Mexico travel retail


                     In one of its latest launches, Tairo International unveiled Gucci’s latest fragrance, Gucci Flora Gorgeous Gardenia, with a major
                  campaign this season in travel retail stores throughout the Caribbean and Mexico. In a highlight of the campaign activation, Tairo
                  partnered with Sears Mexico Travel Retail to create a floral fantasy story for their customers thanks to an interactive QR code displayed
                  in the floor merchandisers.
                     Gucci Flora Gorgeous Gardenia is a captivating reinterpretation of the original, alongside a campaign starring Miley Cyrus. The
                  signature floral scent is a sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.

                    Sears Mexico                                                Kirk Freeport






























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