Page 39 - IAADFS 2022 hi-res

INSIDER

The Atelier also introduced interactive and which trusted Grupo Ultra from its the fragrances of Carolina Herrera, Loewe,
olfactory experiences designed to provoke beginning. Dior, Montblanc, Tous, D&G, Shiseido,
unforgettable emotions and inspire an In this way, Ultrafemme says that Sisley, Creed, Givenchy, Acqua di Parma,
understanding of the complexity of it was “honoring the memory of master Hermès, Tom Ford and Seajewels:
perfumes and the powerful craft of the perfumers who have dedicated their lives to Ultrafemme’s own perfume inspired by the
perfumer. this fragrant trade and who have managed Mayan Riviera.
In a feast for the eyes, especially to transport us to unique places in our With this unique, memorable
since it was the festive season, Ultrafemme memories.” celebration, Ultrafemme says that it
added an exhibition of 13 Christmas trees Understandably, perfumes were reaffirms its commitment to the luxury and
designed by 13 of the perfume houses that “the guests of honor” at the Ultrafemme beauty industry in Mexico and strengthens
have been a fundamental part of the history celebration, being such an integral part of Cancun as a key city for the economic
of high perfumery around the world, the company’s history. Among them were development of the country.

Ultrafemme’s Atelier Du Parfum created a space dedicated
to the art of perfume making, highlighting six fragrance
categories. In an added feast for the eyes, Ultrafemme added
an exhibition of 13 Christmas trees designed by 13 of the
perfume houses that have been a fundamental part of the
history of high perfumery around the world.

39 April 2022 Summit of the Americas