Page 10 - Life Insurance Today January-June 2020
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relatively high in a manufacturing organisation. If all  and susceptibility of the subject matter insured that decides
         organisations irrespective of its nature, develop    the outcome.
         measurements based on the input factors or common
         factors, meaningful inter-sectoral comparison gets   We need to establish the linkage of outcome with the peril
         facilitated. Current practices may also have to be modified  and / or with the nature of subject matter insured. This
         to some extent to facilitate such comparison.        should improve not only the quality of reporting but also
                                                              the quality of rating. It will also significantly upgrade the
         For example : while manufacturing organisations,     transparency of the industry. The opposition / resistance to
         separately present the marketing and sales expenses as part  this suggestion can only be due to the difficulty involved in
         of their reporting, the same is not the practice in insurance  achieving such segmentation. It is challenges of this kind,
         industry. Wages paid to the workers in manufacturing  which afford opportunities and prove to be the turning
         industry are separated from the compensation given to  points in the course of creative history. Apart from its value
         other employees. But in some sectors including financial  in facilitating true and objective assessment of performance,
         sector such practice does not exist.                 its role in comparative analysis by synchronised reporting
                                                              needs to be realised. It carries in it the most potent seeds
         Thus hampering the process of comparison. May be     of product simplification too.
         comparable and the corresponding cost of blue collar
         equivalent employees of such organisations have to be  Acceptable Standards / Bench Marks
         segregated. If a comparison has to be facilitated suitable
                                                              'Single digit', 'double digit', 'negative' are some of the
         modifications have to be adopted. There could be several  growth adjectives frequently observed in the reports of
         such areas, which only an open mind can identify, where  business correspondents of media organisations informing
         synchronisation amongst reporting of different sectors is  the readers on business growth of insurers. Similarly claims
         required and possible.
                                                              ratio, expense ratio, profitability, and solvency are other
                                                              parameters on which such reports often speak eloquently.
         Use and Misuse of Aggregation                        Very often they are compared with those very performance
         No doubt insurance is a business of aggregation. This unique  parameters in the previous / previous corresponding period.
         business attribute of the insurance sector does not liberate
         the sector from the concept of segmental reporting.  Comparison with the similar performance parameters of the
         Concept of segmental reporting is a financial tool developed  peer organisations is another dimension on which they try
         by accountants to assess the segmental performance and  to report. Concerned Regulator too, at periodic intervals
         it is an anti-dote for deficiencies of aggregation. Segmental  report such performance parameters. Managements of the
         report is part of the annual reporting for the insurers too.  organisations do the same reporting, with a difference that
         It endows insurers' reports with high level of transparency.
         The reporting practice in this regard so far, has been on
         product based segments. A better and scientific
         segmentation has to be peril based.

         It can also be based on the subject matter of insurance -
         person, property (-passive at rest, active at rest, passive in
         transit, active in transit), liability and income. Often
         statistics is compared to a bikini. It conceals the vital.
         Similarly current product based segmentation though
         provides detailed breakups, it does not bringout the vital
         intelligence to guide right decision making. This is a radical
         suggestion, but is based on logical and rational thinking. It
         is not the insurance product which decides the outcome. It
         is the frequency and severity of the peril and / or the nature

                                         Failure is the condiment that gives success its flavor.


         10                                        January - June 2020                        Life Insurance Today
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