Page 32 - PR COMMUNICATION AGE July - December 2020

Y What do I want to accomplish? but that you're still responsible for achieving your own
Y Why is this goal important? goal.
Y Who is involved?
A relevant goal can answer "yes" to these
Y Where is it located? questions:

Y Which resources or limits are involved? Y Does this seem worthwhile?
Y Is this the right time?
2. Measurable
Y Does this match our other efforts/needs?
It's important to have measurable goals, so that you
can track your progress and stay motivated. Assessing Y Am I the right person to reach this goal?
progress helps you to stay focused, meet your deadlines,
and feel the excitement of getting closer to achieving 5. Time-bound
your goal. Every goal needs a target date, so that you have a
deadline to focus on and something to work toward.
A measurable goal should address questions such This part of the SMART goal criteria helps to prevent
as: everyday tasks from taking priority over your longer-
Y How much? term goals.
Y How many?
A time-bound goal will usually answer these
Y How will I know when it is accomplished?
questions:
3. Achievable Y When?
Your goal also needs to be realistic and attainable to Y What can I do six months from now?
be successful. In other words, it should stretch your
Y What can I do six weeks from now?
abilities but still remain possible. When you set an
Y What can I do today?
achievable goal, you may be able to identify previously
overlooked opportunities or resources that can bring you
closer to it. Aligning Individual and Organisational
Goals:
An achievable goal will usually answer questions
Individual goals should be consistent with organisational
such as:
Y How can I accomplish this goal? goals. Organisational and individual goals should be in
complete harmony with each other. There should be
Y How realistic is the goal, based on other constraints, compatibility between individual goals and organisational
such as financial factors? goals. Individuals and organisations both are inevitable for
each other and need each other to satisfy their respective
4. Relevant
needs. They should, work in the best interest of each other.
This step is about ensuring that your goal matters to
you, and that it also aligns with other relevant goals.
We all need support and assistance in achieving our References:
goals, but it's important to retain control over them. https://en.wikipedia.org/
So, make sure that your plans drive everyone forward, www.mindtools.com R

Munjal: Every challenge brings an opportunity
Amid the Covid-19 pandemic, the world's largest two-wheeler manufacturer, Hero MotoCorp, put up a record
performance by turning the challenge into an opportunity. "My mantra in the company was, don't let this opportunity
go to waste. Every challenge brings for me an opportunity," said Pawan Munjal, chairman, managing director and
chief executive officer, Hero MotoCorp, during the annual session and annual general meeting of the Indian Chamber
of Commerce. Pointing to Hero's performance, Munjal said, the company had the best ever month of October since
it started in 1985.

32 PR COMMUNICATION AGE July - December 2020