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                                                       charges - con-               Complaints began to be filed with
                                                                                    the regulator, insurance ombuds-
                                                       tinue to be as               man and consumer courts on how
                                                                                    several investors were duped of
                                                       high as 35-40                crores by clever agents out to
                                                                                    make a quick buck
                                                       per cent.
                                                                                    In April 2010, markets regulator
                                                       Though things                Securities and Exchange Board of
                                                                                    India (Sebi), under chairman C B
                                                       are much bet-                Bhave, banned 14 life insurers
                                                                                    from raising money without its
                                                       ter than the                 permission

                                                       earlier phase,               Sebi-Irda entered into a tussle to
                                                                                    control Ulips. The government
                                                       buyers should                ended the turf war in June 2010
                                                                                    through an ordinance declaring
                                                       look at these                Ulips will be regulated by Irda

                                                       products from                In September 2010, Irda issued
                                                                                    stringent guidelines cutting down
                                                       the perspective              commissions significantly and in-
                                                                                    creased disclosures and increased
                                                       that they are                the minimum lock-in to five years.

                                                       buying     a                 Sales immediately took a big
                                                                                    plunge since distributors did not
                                                       bundled prod-                have any incentive to sell. Ulip
                                                                                    portfolios of insurers dipped to 20-
                                                       uct, which is un-            30 per cent due to increase in
                                                                                    redemptions by policyholders as
in equities. In case of policies in which  desirable.                               well
the debt component is 60 per cent,
the maximum amount that can be             HISTORY OF ULIPS                         In 2013, guidelines for linked prod-
borrowed is 50 per cent. In case of             The first unit-linked insurance     ucts was again modified, reducing
mutual funds, it is slightly higher at 50       plan was launched by Unit Trust of  the net yields apart from linking
per cent.                                       India, a mutual fund house, in      commissions to tenure of the
                                                1971                                product, with higher tenure prod-
The comeback of Ulips has to be seen                                                ucts giving ability to an agent to
from the context that it was heavily       Private life insurers entered the        earn higher commissions
mis-sold in the late 2000s. To go back     insurance sector in 2000
into the past, unit-linked plans had                                                With stock markets rising, Ulips
become a cause of concern for the          The Insurance Regulatory and De-         have started making a comeback,
customer due to the high charges lev-      velopment Authority (Irda) came          mostly through the online route.
ied by insurance companies, some-          out with detailed guidelines for         (Source : BS)
times even more than 110 per cent of       Ulips in 2005
the first-year's premium.
                                           Due to higher commissions, many
This led to excessive mis-selling by       agents sold it aggressively during
agents who did not disclose the com-       2005-2008, when the stock mar-
mission. This invited regulator Insur-     ket was rising consistently. Share
ance Regulatory and Development            of Ulips almost went up to 70-80
Authority (Irda)'s wrath and new           per cent in companies
guidelines were introduced in 2010. As
there was no incentive for distribu-       In 2008, when the market
tors, Ulip sales saw a sharp drop. In-     crashed, customers realised that
surance experts said while overall         instead of doubling their money in
charges in Ulips have come down since      three years, they were reduced to
September 2010, other charges - in-        half or even less due to high front
cluding mortality charges, premium         loading

Left to ourselves, we might pick the wrong health insurance, the wrong mortgage, the wrong school for our kids; why, unless they stop
                                                            us, we might pick the wrong light bulb.

Life Insurance Today                                   June 2015                    35

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