Page 21 - IC23 life insurance application

results in the school and college prove their superiority. Women occupy important

positions as managers, pilots and entrepreneurs.

Women now make an insurance market in which an agent can specialise. They have

their own individual concerns which need to be satisfied. Concerns of women for the

family welfare coupled with their economic self dependence make them good

insurance clientale. In fact women are traditionally the main beneficiaries of

insurance and they understand the benefit of insurance better. They are no more

only wives and mothers, but also earning members with authority to take decisions

for the family's welfare. Keeping this fact in mind, Life Insurance Corporation of India

have come out with special plans for women only. Jeevan Sneha is one of them.

Plans like Jeevan Sukanya are products of a lot of research in the area of the

woman's special situation in our society and need to be properly understood. LIC like

any progressive insurer has appreciated the improved social standard of women and

has therefore removed a lot of restrictions which earlier existed in female insurance .

An educated and self dependent woman is treated exactly on the same footing as a

man and a position which did not exist even two decades ago.

The rising economic well-being of women represents an attractive market. Their

needs and preferences may not be much different from those of men. They have

come to occupy position in the family and society traditionaly reserved for manfolk.

However this is not to say that they do not have special needs. They live longer.

Their concern for the children's career is greater. Be sensitive to handle these needs

in your approach.

Copyright Dr Rakesh Agarwal Sashi Publications Private Limited

Sashi Publications Pvt Ltd Call 8443808873/ 8232083010