Page 8 - Coworking Course Syllabus&Lesson Plans

 CashFlow
 Main Kpi’s

Customer Journey

 What is it and what is it for?
 Phases: From lead generation to customer exit.
 Methodology, tactics and best practices.

 The art of the Host and the tour.

Lead Generation
 Facebook Ads: How to structure a campaign for Coworking / Coliving. Best

Practices.
 Google Ads: How to structure a campaign for Coworking / Coliving. Best

Practices.
 Landing Page: What is it and why.

Lead Nurturing

 Introduction to Customer Journey Lead Nurturing.
 Introduction to Hubspot.
 Introduction to Whatsapp Business.
 Email Automation.
 Newsletter.

Social Media Management

 Content Strategy.
 Content Creation Process.
 Community Management.
 Customer Support.

Legal Aspects

 Coworking / Coliving contract.
 House Rules.
 GPD /Gross domestic product is the total monetary or market value of all the finished goods
and services produced within a country’s borders in a specific time period/.
 Staff manual: Action protocols in case of conflicts.
 Staff manual: Operations.

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