Page 19 - MGG - Venue Audit

GOLF CLUB NAME - VENUE AUDIT

plus freestanding units are also required. We would estimate a budget of approximately €4,000 for these
enhancements (cost would be reduced if fit-out work could be completed by on-site maintenance).

3. Retail Stock Solution
The pro-shop needs to be fully stocked and ready for the start of the season (1st April) and to meet this
target, gain the maximum return on investment and put the club in a position to manage in-house in future
we recommend that our retail expert is utilised as an additional resource to deliver the following:

+ My Golf Group will complete an initial order on behalf of Tulfarris, through our exiting supplier
accounts to supplement the current pre-order with Titleist and introduce a second lower price
point of stock plus required ancillary products. My Golf Group will bill Tulfarris directly for these
orders.
+ Our retail expert will attend on-site to merchandise the retail space and begin training staff on
how to manage the stock.
+ My Golf Group will begin to set up Tulfarris accounts directly with the relevant suppliers, which
will allow for stock replenishments and future orders to be billed to the venue.
+ Tulfarris staff will be upskilled in use of the B2B supplier sites.
+ Future order and replenishments will be overseen by our retail expert to ensure maximum
return on purchases.

We would estimate that the above would take approximately five full days to complete. The agreed rate
for additional hours is currently €75 per hour; however, we would be prepared to reduce this to €60 for this
instance (total - €2,400).

Regarding the initial order, we would estimate a spend of approximately €7,500 would be required to
supplement the existing pre-book. We would expect this to return €15,000 in sales and would cover three
months sales depending on the level of sales. We would expect total sales of retail and hire equipment in
the region of €120k by the end of 2020.

4. Increase the price of pull trolleys from €3 to €4, and electric trolleys increased from €10 to €12. Assess
options to improve the club hire equipment offering at the venue.

5. Set pro-shop opening hours and define them to create consistency for customers.

6. Assess the options to improve the coffee facilities within the pro-shop along with possible additional
F&B offerings. All options must be self-serve.

7. In the long-term, the trolley dispense unit and air blower should be rel back towards within the vicinity of
the clubhouse.

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