Page 40 - MGG - Venue Audit

GOLF CLUB NAME - VENUE AUDIT

FINDINGS
It was difficult to find out exactly how much revenue was generated from ‘hotel guests’ but it was estimated
to be in the region of €50,000 in 2019. This was a mixture of group bookings and casual golfers staying at
the hotel.

In 2020 (to date), there are approx. 54 hotel/resident group bookings made in 2020 (BRS Report). The golf
club only gets €17 (midweek) and €20 (weekend), which is a very low amount considering some of the
groups are taking up peak times on the timesheet.

Details of the hotel bookings are not being populated on the BRS system and are therefore very difficult for
the golf team to know the status of each play & stay booking.

We can see from the below report (Fig 1.3) that the ‘hotel bookings’ made in 2020 are very evenly spread
across the seven days of the week. This would suggest that there is limited availability in the hotel on Friday
and Saturday night. The weekends are the premium time that golfers want to play, this would suggest that
tee time usage on Friday, Saturday and Sunday should be much higher.

The green fee rates for hotel guests are below.

MIDWEEK WEEKEND

Winter €20 €28

Summer €28 €36

Fig 1.3 – Hotel Golf bookings per ‘Day of Week’

The above report (Fig 1.3) allows you to analyse the usage of the golf course at different days of the week
for hotel bookings.

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