Page 27 - Cases for interactive book

Wallet Factory case studies – Arber (Ukraine)

Value delivered

The implementation of the loyalty points program brought our client the following results:

1 The customer churn was greatly reduced, with fewer people
quitting buying products that is quite normal.

2 Higher cost-efficiency: with operational cost minimization on
customer loyalty programs, over half of the points were used that

led to the forecast for further sales growth from 3 to 7%.

3 The emotional bond with customers increased thanks to omnichannel
strategy: loyalty points programs, time-limited gift incentives,

personalized communication with customers via Viber, SMS, e-mail.

“Switching from a discount to a points-based loyalty program has many advantages. Our company can now leverage a cost-
efficient model and get a strong emotional bond with customers. Increasing customer loyalty is very important, because
retaining customers is much cheaper than attracting new ones. A well-prepared Customer Journey Map helped us identify
critical points and minimize churn. We have also managed to perform a high-quality migration of data of existing customers
to ensure the most comfortable transition process that was welcomed by both the client and customers.” –
Ruslan Dymchuk

Head of the Rewards platform

End-customers’ feedback

“I have been buying in the online store the mobile app and you can choose your platform with the mobile app.
for a while, but I find the interface from various styles and price options. What has to be done is just to turn on
of the mobile version of the website Thank you for the application, with push notifications, so not to miss the
not very user-friendly. The mobile each update you add new and improve announcement of new collections :)” –
application is much more convenient, I existing features!” – Eric Whitetaker
have been waiting for it for a long time. Velymyr Owen
Thanks a lot!” –

Diana Michelbacher “Great to have all in place through the
“I love personalized daily offers and app! Easy to choose from and buy any
in-app notifications a lot! Also, it is men’s clothes for my hubby, friends,
“Everything is good for now. There quite easy to search across new and relatives. Good way to go!” –
are a lot of new brands appearing in products constantly appearing on Helen Woods

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