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Wallet Factory case studies – LotOK (Ukraine)
LotOK:
Implementing a customer loyalty program
for a retail chain
Instilling loyalty is what can help grow and scale Business needs
up any retail business. LotOK, a dynamically and requirements
developing network of 100+ convenience stores
and self-service minimarkets mainly from Due to the dynamic growth and scaling
up of the company, the retailer needed
capital region of Ukraine, wanted to implement to understand their customer behavior
a mobile-first customer loyalty platform to and consuming taste and wanted a single
improve an omnichannel strategy and reach its software solution that would help win new
audiences, engage existing customers,
customers where they are. LotOK is developing and solidify its brand presence in the
a new shopping culture in which convenience region. There was a request for a mobile
app that would allow businesses to make
(neighborhood format), affordability, freshness, personalized offers based on customers'
and higher levels of comfort and service are identification and behavior analysis.
the most important aspects. The most effective At the same time, business owners found
it ineffective to use ready-made non-
way to build customer loyalty is via mobile personalized mobile loyalty apps available
applications with personalized loyalty programs. on the market as their competitors did.
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