Page 25 - Cases for interactive book
P. 25
Wallet Factory case studies – Arber (Ukraine)
Arber:
Increasing customer loyalty
for apparel & fashion retailer
Arber is one of the largest manufacturers Business needs
and retailers of men’s business clothing in and requirements
Ukraine. Its classic business and casual apparel
collections include men’s fashion outfits, The client needed a fully-functional
customer loyalty platform to get more
footwear, and accessories. Along with its regular detailed information about customers,
clothes, there is premium clothing dedicated to their buying preferences, and shopping
its founder, Gregory Arber. Starting in 1990, now behaviors. The platform had to enable
smooth communication with customers
Arber operates five clothing factories and over while offering personalized benefits. Before
100 shops to satisfy their customers. The high- that, the brand used to have a discount
system for its regular customers. Discount
quality business wear has its own unique design rates varied in accordance with the funds
and meets today’s style trends in the apparel spent. We were tasked to make a seamless
market. The loyalty program was needed to transition of the client’s customer base
to the new platform, including customer
build customer satisfaction via the emotional database update/migrationa and purchase
bond with the clothing brand. history data transfer.
Copyright © 2016–2022, Wallet Factory LLC 10
