Page 24 - Cases for interactive book

Wallet Factory case studies – LotOK (Ukraine)

Value delivered

Apart from significant increase in the average check positions count, integration of the customer loyalty program
has had far-reaching effects:

98% increase in total number of loyalty program members (in two years)

20% increase in daily customer traffic (to average) across the overall retail network

29% growth of the average check sum in the first year and 30% the following one

80% redemption rate demonstrated by participant activity

“I must admit that the impression is very positive, since we managed to implement the project very quickly
together with a team of our partners. All the difficulties that arose were quickly solved. And our customers'
satisfaction is the key metrics showcasing the success of the customer loyalty program we implemented.” –

Andriy Mineev
CEO at LotOK store network

End-customers’ feedback

“The app in English is just great for mad with the adverts staring at you use my collected bonuses, no intrusive
us Americans over here. I actually like every time you open your phone. The advertising for products that I do not
Lotok much better than other markets. personalized in-app offers show you need. Thank you!.” –
Really clean, good prices, and good what is on sale at popular shop shelves. Joseph Hartley
products. Thanks.” – And it's more eco friendly – always
M.D. Jolley check if you can sign up digitally first to “Very good app, lets me manage my
avoid getting a plastic physical card.” – cards easily. No ads and irrelevant stuff.
“The mobile app is very useful and I use it for both getting great one-time
works just fine.” – Helen S. discounts across the store network and
“Downloaded this to have all my for collecting extra bonuses to redeem
Pavlo Sinielnikov
physical cards conveniently to hand. No later. Easy to manage and navigate.” –
“Love this app! You can scan all of frequent interrupting exhortations to
your cards into it. Also you won't be Victoria

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