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current knowledge to make the best decisions about
        planting strategy, and our previous information helps     Strategic planting plans require
        relieve some of the guessing that can feel burdensome.
        Maintaining a Diverse Inventory to Offset Inventory       research, staying connected with
        Shortages                                                 market trends, building a diverse

        I have always believed that a very diverse plant list will   catalog, and diligently tracking
        always win the day. The huge limiting factor for diversity is
        the number of acres to grow on. Diversity means smaller   sales over the years.
        numbers of each plant.

        During The Great Recession, many growers, nationwide,
        reduced planting schedules either out of fear the plants
        would never sell or out of the need to preserve cash simply   stocked or to complete a landscape project. Growers
        to stay in business. Liner growers also cut back. It took   found themselves selling future inventory. Trying to recover
                                          years to untangle     when it takes 5 to 10 years to finish a plant is not easy.
                                          that mess.            Strategic planting plans require research, staying
                                                                connected with market trends, building a diverse catalog,
                                          During the
                                                                and diligently tracking sales over the years. A
                                          pandemic years
                                          growers saw sales
                                          increase 50-60%
                                          from 2020 through                         Jerry Faulring
                                          2022 due to a surge                       Waverly Farm
                                                                                    1931 Greenfield Road
                                          in pandemic related                       Adamstown, MD 21710
                                          buying. Buyers                            310-874-8300
                                          were forced to buy
                                          anything green just
                                          to keep the shelves
                                                                                             Membership Matters • WINTER 2023   59
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