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Vogelhuber, Scheelen - What people really want
• Quickly becomes impatient and assumes that the
customer understands everything
• High cancellation rate - the distressed customer
cancels the purchase
• Often takes over the conversation
• If the customer does not present a challenge, he
loses interest
The "sunny yellow" and initiative personality type
This extraverted type is sociable, cheerful and open. He has a
positive charisma and wants to build good relationships with
people. The Yellow loves to make new acquaintances. He is
creative and as a visionary he likes to realize his dreams. He
likes to chat about this and that before he gets down to
business. His suggestions and ideas are often ingenious, but
sometimes unrealistic.
His adversaries are the detail-minded, who don't get carried
away by his enthusiasm and verve, but question his castles in
the air until they collapse.
However, the yellow type sometimes appears superficial. He
rarely takes responsibility for certain decisions. Especially not
when something goes wrong. He loves a collegial, relaxed
environment in which everyone can express themselves
freely. However, this can lead to agreements not being taken
seriously and delegated tasks not being completed in a goal-
oriented manner.
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