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Vogelhuber, Scheelen - What people really want



                     • Quickly becomes impatient and assumes that the
                        customer understands everything
                     • High cancellation rate - the distressed customer
                        cancels the purchase
                     • Often takes over the conversation
                     • If the customer does not present a challenge, he
                        loses interest



                   The "sunny yellow" and initiative personality type


                   This extraverted type is sociable, cheerful and open. He has a
                   positive  charisma  and  wants  to  build  good  relationships  with
                   people. The Yellow loves to make new acquaintances. He is
                   creative and as a visionary he likes to realize his dreams. He
                   likes  to  chat  about  this  and  that  before  he  gets  down  to
                   business.  His  suggestions  and  ideas  are  often  ingenious,  but
                   sometimes unrealistic.


                   His  adversaries  are  the  detail-minded,  who  don't  get  carried
                   away  by  his  enthusiasm  and  verve,  but  question  his  castles  in
                   the air until they collapse.

                   However,  the  yellow  type  sometimes  appears  superficial.  He
                   rarely takes responsibility for certain decisions. Especially not
                   when  something  goes  wrong.  He  loves  a  collegial,  relaxed
                   environment  in  which  everyone  can  express  themselves
                   freely. However, this can lead to agreements not being taken
                   seriously and delegated tasks not being completed in a goal-
                   oriented manner.






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