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Vogelhuber, Scheelen - What people really want

Red types can appear aggressive to others. Their weaknesses
include being too impatient, not listening properly, and getting
to the point too quickly. It is sometimes tedious with the red
type. In presentations or project meetings, he often interrupts
colleagues or contradicts them in order to maintain control.

Especially for a fire-red salesman: He knows very well what he
wants - he doesn't accept a customer no so quickly. However,
patient listening is not one of his strengths; sometimes he is
blind to alternatives. With his high-level expert knowledge, with
which he likes to shine, and his natural authority, he sometimes
has an intimidating effect on customers. And even customers
who value a human and friendly relationship and are not
averse to small talk find it difficult to deal with him. On the
other hand, anyone who is looking for competent advice and
has no problem being guided in conversation has come to the
right place.

The red-hot salesperson should therefore work on his ability to
listen actively and to guide the customer conversation by asking
questions: He who listens learns more about the customer than if
he himself delivers monologues. Since he is often perceived as
overpowering, even aggressive, he should also learn to take a
step back, to consider other arguments and to see something
from a perspective other than his own.

These sellers are easily identified by the following statements:

• "Problem customers are my favorite to consult with - I want
to show what I can do."

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