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THE POWER OF READING PEOPLE

How to Attract Salespeople with Yellow, Green, and
Blue Styles

The questions provided so far work very well for red, direct and ag-
gressive sales positions. For the other types of salespeople, it is worth
using these typological arguments to attract them:

For sunny yellow sellers, highlight these appealing aspects of the
position:

• Self-guided work: Offer autonomy and the freedom to
make decisions.

• Earnings potential: Income with no ceiling, rewarding
performance.
• Supportive infrastructure: Access to a back office for ad-
ministrative support.

• Career growth: Opportunities for personal and professional

growth, with the ability to shape one’s own career path.
• High self-fulfillment: The role allows for a significant
degree of personal achievement.

• Dynamic team: Work with a vibrant and energetic support
team.

• Work flexibility: Flexible working conditions to suit vari-
ous needs.

• Cutting-edge environment: Be part of an innovative and
forward-thinking organization.

For earth-green sellers, emphasize these aspects:

• Home-centered activity: The job allows focusing on work

from a home base.

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