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THE POWER OF READING PEOPLE

their actions on obtaining tangible outcomes. For them, achieving
efficiency is the key objective.

AESTHETIC MOTIVATOR

• A dedication to personal fulfillment and self-expression

• A passion for enjoying life and its offerings

• An appreciation for beauty and aesthetically pleasing experiences

• A search for balance and harmony in their surroundings

• Inspiration drawn from impactful experiences, influential
people, and remarkable objects

• A commitment to cultivating and realizing their full potential

Core principle: Individuals with an aesthetic motivation prioritize
personal fulfillment and the pursuit of joy. They tend to evaluate

the world around them based on their personal feelings and avoid
negative experiences or influences.

SOCIAL MOTIVATOR

• A sense of selflessness and a lack of ego

• A dedication to the common welfare above personal gains

• An innate desire to assist and support others

• A genuine concern for the health and happiness of people

• A disposition to offer help without the expectation of
reciprocation

• A priority placed on the needs and well-being of others before
their own

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