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THE POWER OF READING PEOPLE
world view. They possess a life philosophy aligned with their convic-
tions and are prepared to make significant sacrifices when required.
The first diagram in Figure 1 that follows shows the arrangement
of the six drivers on the TTI Motivators Wheel, and the second
diagram shows the dimensions of the drivers, which are as follows:
• Theoretical driver: The dimensions are “instinctive” and
“intellectual”
• Utilitarian driver: The dimensions are “selfless” and
“resourceful”
• Aesthetic driver: The dimensions are “objective” and
“harmonious”
• Social driver: The dimensions are “intentional” and “altruistic”
• Individualistic driver: The dimensions are “collaborating” and
“commanding”
• Traditional driver: The dimensions are “receptive” and
“structured”
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