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BUILDING TRUST AND RECOGNIZING INNER DRIVERS

Core principle: A person driven by social motivation is marked by a
spirit of generosity and selfless contribution. They carefully consider
the value and merit before committing to a cause or individual.

INDIVIDUALISTIC MOTIVATOR

• A readiness to take charge and provide direction

• A pursuit of influence and authority
• A mindset oriented toward competition and status

• An ambition to shape and sway the opinions and actions of others

• A quest for self-governance and personal authority
• A value placed on independence and self-sufficiency

Core principle: People who are driven by individualistic motives
tend to prioritize status and employ leadership tactics, focusing on
achieving their own objectives rather than on collaborative efforts or

the needs of others.

TRADITIONAL MOTIVATOR
• An unwavering commitment to their own cultural or personal

traditions
• A tendency toward conformity and adherence to established norms

• A foundation of firm beliefs and steadfast principle

• A process-oriented mindset, often with a structured approach
to tasks and life
• A deep focus on finding and understanding the significance or

purpose in actions and beliefs
Core principle: A person with traditional motivation exhibits steadfast
loyalty to societal norms and is resolute in convincing others of their

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