Page 122 - Act! Marketing Automation User Guide
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Drip Marketing Act! v21
To accomplish this, our current Decision of whether or not the contact opened the email
needs to have both Yes and No branches that each go straight to another Decision. That
second Decision will be whether or not they clicked the link in the email.
So then, click on the Decision step, and choose to Add No Branch. Make sure that the
selected Action is a Decision.
Once this has been added, click on the same first Decision step, but this time choose
to Add yes Branch, once again making sure you select a Decision.
Our workflow now looks like this:
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