Page 124 - Act! Marketing Automation User Guide
P. 124
Drip Marketing Act! v21
We will next go to the Clicked Link Decision under the No branch. Click on this and choose
to Add No Branch. Because this branch will be for contacts who have not opened the
email and have not clicked the link, in this scenario we want to give them a second attempt.
So when adding the No branch, the Action we need to select is Email.
Make sure to click on this Email step, and choose Edit Email Content.
As we saw in our earlier campaign, we want to send the same email but with an amended
subject line. By following the steps previously covered in the guide, you will need to make
sure that you import your template, then go to the Actions menu, choose Properties, and
enter a new subject line.
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