Page 14 - NestPM_ThePlaybookWeb

you. So, don’t be shy and remember that we work for you. If we are passionate or
seem pushy on the rate it’s because we have your best business interests in mind.
Ultimately, we will do the best to implement the plan that you agree to.

If your tenant decides they do not want to renew their lease agreement, then it’s
time to GO TO MARKET – typically 90 days prior to your current lease termination
date, but we’ll go as soon as we’ve established the tenant’s intentions not to renew.
Sometimes that’s earlier than 90 days – sometimes our tenants need a little longer
to decide and (with your permission/understanding) we’ll allow them some grace.
Ideally, we want to be going to market as close to 90 days prior to the lease end date
as possible. For those of you who are new owners to our portfolio – this is where we’ll
pick up the leasing process to find a first tenant for your home.

What does it mean to go to market? These days that mostly means internet-based
marketing – our software helps us to be very efficient and disburses our listings to
many different platforms that prospective tenants use to find rental homes. We can
provide you a list of the sites we typically hit – but it includes the ones you want. We
don’t use Craigslist and we typically will not immediately post a property in the local
MLS. We have different reasons for this – but mostly, we find it is not always in your
best interest to be listed on these sites.

We’ll actively show and market your property to prospective tenants; it’s important
to be nimble during this time period and we’ll need to react to feedback we receive.
And, remember that no traffic at all is oftentimes some of the best feedback we
can get – it means we need to adjust. Our entire team meets weekly to discuss our
marketing strategy for each individual property we have available. Your point of
contact will be the Marketing & Leasing manager, but you’ll get the effort of every
member of our team sharing and brainstorming strategy to get your property leased
as quickly as possible. There are two things we hate most – vacant property &
property listed on our site for longer than 60 days.

A quick tidbit of advice here – our sweet spot for leasing your home is 45 – 60 days
prior to when the new tenant will move-in. That’s when we find prospective tenants
are most apt to establish their plans and commit to signing a lease agreement.
We’re going to be most active during this period of time and we’re going to be most
aggressive after we’ve passed this expected time period, as it relates to your current
tenant’s move out. Our plan is typically to have the new lease start 7 days after the
old lease ends.

Up to this point – we’ve worked really hard and a lot of the heavy lifting from a
leasing perspective is over. Once we find that prospective tenant willing to commit,

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