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                  442                   CHAPTER 11   MONOPOLY AND MONOPSONY                     TC




                                                           Total revenue, total cost, and profit (millions of dollars per year)  $24









                                                                                                          TR
                                                                 0              4           8 Profit      12
                                                                          Quantity (millions of ounces per year)
                                                          (a)

                                                               $12                                    MC

                                                             Price (dollars per ounce)






                  FIGURE 11.2   Profit Maximization
                  by a Monopolist
                  Panel (a): Total cost TC increases as Q increases.
                  Total revenue TR first increases and then de-                        MR                 D
                  creases, and so does profit. The monopolist’s
                  profit is maximized at Q   4 million ounces.   0             4                        12
                  Panel (b): The monopolist’s profit-maximization         Quantity (millions of ounces per year)
                  condition is MR   MC, where the marginal   (b)
                  revenue and marginal cost curves intersect.


                                        cost: MR   MC. For quantities greater than Q   4 million, producing less output in-
                                        creases profit. Over this range, decreasing quantity decreases total cost faster than it
                                        decreases total revenue, which also moves the firm up its profit hill. Over this range
                                        of output, the monopolist’s marginal revenue is less than its marginal cost: MR   MC.
                                           Let’s summarize what this discussion implies:

                                         • If the firm produces a quantity at which MR   MC, the firm cannot be maxi-
                                           mizing its profit because it could increase its output and its profit would go up.
                                         • If the firm produces a quantity at which MR   MC, the firm cannot be maxi-
                                           mizing its profit because it could decrease its output and its profit would go up.
                                         • Thus, the only situation at which the monopolist cannot improve its profit by
                  profit-maximization      increasing or decreasing output is where marginal revenue equals marginal cost.
                  condition for a          That is, if Q* denotes the profit-maximizing output, then
                  monopolist  The condi-
                  tion that says that a                             MR(Q*)   MC(Q*)                        (11.1)
                  monopolist maximizes profit
                  by producing a quantity at  Equation (11.1) is the profit-maximization condition for a monopolist. Figure 11.2(b)
                  which marginal revenue  shows this condition graphically: the quantity at which marginal revenue equals marginal
                  equals marginal cost.  cost occurs where MR and MC cross.
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