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CHAPTER 4   Small Business and Entrepreneurship  153


                 improper installation of a product. Court cases are expensive, and regardless of
                 who wins a court decision, they can absorb considerable work hours, and result in
                 lawyer fees and other costs of litigation.
                    Personal losses include expenses attributable to health problems and death.
                 Health insurance is necessary to protect against the high costs of medical treat-  health insurance Protection offered by
                 ment, such as doctor and dentist visits, vision care, prescription drugs, and major  insurance companies against the high
                                                                                          costs of medical treatment, such as
                 medical procedures. Group plans can be purchased by a firm for all its employ-  doctor and dentist visits, vision care,
                 ees under a single policy to lower the premium cost per individual. Disability  prescription drugs, and major medical
                 insurance can be purchased to cover longer-term expenses resulting from a  procedures
                 chronic medical condition that prevents a person from continuing to work. Life  disability insurance Protection offered
                                                                                          by insurance companies against longer-
                 insurance is intended to pay a death benefit to a beneficiary (e.g., a family member
                                                                                          term expenses resulting from a chronic
                 or friend). For small businesses, the death of the owner-manager can be devastat-  medical condition that prevents a
                 ing not only to the firm but also to the spouse and heirs. An estate plan seeks to  person from continuing to work
                 reduce taxes on the family level and to provide for an orderly transfer of wealth as  life insurance Protection offered by
                 specified in the owner-manager’s will. It also can name the future leaders of the  insurance companies intended to pay a
                                                                                          death benefit to a beneficiary (e.g., a
                 firm and, therefore, help in the problem of leadership succession. Small businesses  family member or friend)
                 should work with their accountant, lawyer, and insurance agent to draft an estate  estate plan A plan that seeks to reduce
                 plan and will, in addition to reviewing their external business risks and related  taxes on the family level and provide for
                 insurance needs. The old adage “penny-wise and pound-foolish” certainly applies  an orderly transfer of wealth and
                                                                                          leadership within a firm
                 to ignoring insurable external business risks to cut operating costs.
                    Exhibit 4.10 shows that most firms voluntarily close their doors or fail. Voluntary
                 firm closures occur when the owners sell their firm, quit due to inadequate profits,
                 retire and liquidate the firm, or simply lose interest in the firm. Bankruptcy is triggered
                 by the failure to pay bills on time. If
                 the firm cannot pay its bills, then it  700                                EXHIBIT 4.10
                 can be forcibly closed by creditors,                                       Voluntary Closures and
                 suppliers, and others who have    600                                      Failures of Small Business
                 unpaid bills outstanding. It is diffi-  (in thousands)  500  Firm closures  Firms
                 cult to determine the exact rates of  400                                  Source: U.S. Small Business Adminis-
                 voluntary and bankruptcy clo-                                              tration, Office of Advocacy, Washing-
                                                                                            ton, DC, 2002. Small business is
                 sures of small businesses due to  businesses  300                          defined as those firms with less than
                 differences between various kinds  200                                     500 employees. Data were collected
                                                                                            from the U.S. Census Bureau, the
                 of businesses. Roughly speaking,                                           Bureau of Labor Statistics, and other
                 according to the Small Business  Small  100      Bankruptcies              sources.
                 Administration (SBA), about 30
                                                         1991                    2001
                 percent of new small businesses
                                                                     Year
                 close within two years of start-up.
                 And, about 50 percent of small businesses close within five years. After the five years,
                 the closure rate drops sharply, as these businesses tend to survive. Again, most clo-
                 sures are voluntary as opposed to forced under bankruptcy. These statistics make
                 clear that small businesses have much more failure risk than large firms. Nonetheless,
                 there are many success stories out there. Statistics gathered by the SBA during the
                 mid-1990s indicate that the industry survival rate was highest for firms owned by
                 African Americans in legal services (79 percent), Hispanic and Asian Americans in
                 health services (66 percent and 76 percent, respectively), and white non-Hispanics in
                 oil and gas extraction (82 percent). What can small businesses do to increase their
                 chances of success? First, it is important to recognize the internal and external busi-
                 ness risks facing the firm. Second, managers need to take steps to control or offset
                 these risks in order to lower the probability of failure. Third, it is useful to review typi-
                 cal mistakes that lead to business failures (see Exhibit 4.11).
                   reality      Is it ethical for a business to maximize its profits at costs to its employees,
                  CH ECK        customers, community citizens, and other parties with which it interacts?


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