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156 PART 1 The Nature of Contemporary Business
promoted to a higher position at a faster rate than large control of the firm (as shareholders can vote on major
firms. Ethical issues abound in the business environ- firm decisions) but can increase the wealth of the origi-
ment of small firms. Legal issues, organizational poli- nal business owners by selling the stock for an attrac-
cies and procedures, and a business philosophy (i.e., tive price. Finally, business risks can arise from both
company credo or code) are important to communi- internal and external sources. Internal risks are directly
cate to all employees. Many small firms are family busi- under the control of management and relate to the
nesses that have their own unique set of costs and ben- firm’s revenues and costs. External risks are not under
efits. At some point a small firm may decide to go the control of the firm; for example, competition from
public by selling out or doing an initial public offering other firms and catastrophic losses from property dam-
(IPO) of its stock. This decision involves how much age and legal problems. Small firms should work with
control is desired by the owner-manager and financial their accountant, insurance agent, and lawyer to man-
wealth implications. Issuing common stock diminishes age external business risks.
Chapter Questions 14. Compare the sole proprietorship and the
partnership forms of business organizations.
1. How does small business affect employment in a 15. Why would a firm opt to become a C corporation?
country? S corporation?
2. What is creative destruction and what role do 16. What are the advantages and disadvantages of the
small firms play in this process? franchise form of corporation?
3. How can small firms compete with large firms that 17. Form groups of four people in the class. Each
have the advantage of economies of scale? group is responsible to visit a local franchise, meet
4. What is a home business and why do some people with its manager or owner, and write a report on
opt for this type of small business? the strengths and weaknesses of the operation of
5. List three things that government can do to the franchise.
support small business development in a country. 18. What is small business ethics? Discuss legal crite-
6. Are entrepreneurs different from other people? ria, organizational policies and procedures, and
How? What is an intrapreneur? Why would personal philosophy as dimensions of small busi-
someone prefer to be an intrapreneur rather than ness ethics.
an entrepreneur? 19. Give two ways for a private small business firm to
7. What kind of education and training would help to go public. How could a venture capitalist influence
prepare a person to run a small business? this decision?
8. Why are women and minorities important to 20. What are internal versus external business risks?
maintaining a vibrant small business sector? What can small businesses do to help control these
9. In a business plan, what are the vision, or mission, risks?
statement, goals, and strategies? Why are these
important for small business firms? Interpreting Business News
10. Form groups of four people in the class. Students
will meet in these groups for 30 minutes. Each 1. In the newspaper you read that “Creative destruc-
group is required to propose an idea for a new tion among business firms has been led by
business based on their own personal experiences, dynamic changes taking place in the small busi-
and explain why they believe their idea will be ness sector.” How would such changes eventually
successful. (Note: This assignment can be result in both increased employment and
completed either in class or outside of class at increased profitability of business firms in the
the discretion of the instructor.) future?
11. What other key components, in addition to those 2. A firm issues new shares of its common stock. How
mentioned in question 9, should be in a good might this determine who controls the firm?
business plan? 3. A company’s credo or code is to produce the high-
12. Who are venture capitalists? Angels? What role do est quality products without cutting corners and
they play in the early stages of development of a without damaging the environment and commu-
growing small business? nity in the surrounding area. What kind of ethical
13. How can firms create value? What is a crucial values does this credo suggest?
factor in successfully creating value?
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