Page 217 - Introduction to Business

CHAPTER 5 Managing and Organizing Business 191

Portfolio Projects

Exploring Your Own Case in Point Starting Your Own Business
After reading this chapter, you should understand the After reading this chapter, you should be able to add to
basic processes of corporate planning, organizing, your business plan answers to these questions related
directing, and controlling. You should also better to the future operational structure of your business.
understand the different types of corporate managers 1. What are the short-term goals of your business?
and the skills they need. Answers to the following ques-
2. What are the long-term goals of your business?
tions will help you better understand the management
process at the company you have chosen to research. 3. After you have conducted an environmental analy-
sis, what external opportunities and threats do you
1. Has your company named an “heir apparent” to its
see for your business? How do you plan to best
CEO? If not, does it appear to have a CEO succes-
mitigate these threats and capitalize on these
sion planning process in operation?
opportunities?
2. Was your company directly impacted by the events
4. What, if any, quality control measures, e.g., six
of September 11, 2001? If so, how did it respond?
sigma initiatives, do you plan to have for your
3. What is the departmental structure of your com- business?
pany? What is its chain of command?
4. Has your company adopted six sigma or other
quality control measures?

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