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CHAPTER 16   Managing Business Operations  587



                              Portfolio Projects




                 Exploring Your Own Case in Point                   Starting Your Own Business
                 After reading this chapter, you should be ready to  After reading this chapter, consider these operational
                 answer several fundamental questions about the     aspects of your startup.
                 company that you have decided to study in depth.    1. Of the products that you plan to offer, which are
                  1. What percentage of the value in your company’s     mostly goods and which are mostly services?
                     products comes from goods and what percentage   2. What is going to be your business strategy in terms
                     comes from services?                               of price, cost, and quality?
                  2. What process type(s) does it use? How is its    3.  What type of production process are you going to
                     production capacity measured?                      use? What is going to be the capacity of your
                  3. Where is the company located? What is its layout?  business? Where is your business going to be
                  4. What scheduling decisions does it face? How does   located and what is going to be its layout?
                     it define quality?                              4. How are you going to decide on your production
                                                                        rate? Will you need to use MRP? Which items will
                                                                        be produced in-house and which items will be
                                                                        outsourced? How are you going to select your
                                                                        suppliers? How will inventory be managed? What
                                                                        schedules will be needed and how is quality going
                                                                        to be defined and controlled?


















































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