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“High-authentic” foods using specific ethnic
ingredients based on global influences are
thriving, especially in North America and
Europe. Thai, Indian and Mexican are some
of the most popular international flavors.
5. body in tune
Personalized nutrition is in. Consumers are
interested in the way food makes them feel,
from carbs producing bloating to proteins
providing energy boosts.
6. Plain sophistication
The craft trend is still attractive to consumers.
From craft beer to “carefully crafted” mayo,
the idea of having foods produced as simply
and as close to the farm has been gaining
steam in the last few years and changing
the way people think about the foods they
eat. “Simple eating is premium eating,”
says Williams.
7. encapsulating moments
The top 10 trends to watch for 2017 include: More products are targeting specific eating
occasions, from food “on- the-go” to using
1. clean supreme a certain product to create an “indulgence”
“Plants are on trend,” The healthy, natural trend first made Innova’s time.
says Williams. New list in 2008 and has continued to stay in the
product launches with top 10 although it has changed a bit over the 8. beyond pester power
years. Now it’s about cleaner formulations, Kids are being targeted now for more
plant-based claims have more transparency and using new, less than just cereal and candy. Their pallets
gone up almost seven invasive processing technologies. are expanding and so are their interests,
specifically in cooking, and food companies
times since 2011. 2. Disruptive green are taking notice.
“Plants are on trend,” says Williams. New
product launches with plant-based claims 9. Fuzzy borders
have gone up almost seven times since Boundaries for products are becoming
2011. Plant milks and alternatives for meat more blurred. Ready-to-drink coffee is being
are all showing strong growth. blended with almond milk; smoothies are
incorporating energy ingredients in them as
3. Sweeter balance are dairy drinks. Are these afternoon snacks,
New scientific findings are putting more breakfast foods, or pre/post-workout drinks?
pressure on reducing sugar consumption. In Yes.
response, food companies are responding
by cutting the sugar amounts in their 10. Seeds of change
products where they can. Seeds and grains are getting their moment
in the spotlight. Ingredients like chia and
4. Kitchen symphony quinoa are moving into the mainstream,
Ethnic flavors are still popular among attracting interest from more than just
today’s consumers, even very young kids. health-food enthusiasts.
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