Page 131 - BA1 Integrated Workbook STUDENT 2018

Managing the change process (change leadership)

Change leadership

It is vital that the organisation appoints someone to take overall control of
the change process. This person is known as the change leader.

According to Kotter, the change leader needs to follow an 8-step process:

Generate Never
short-
term wins let up
Establish
a sense of
urgency

Empowering Incorporate
broad-based changes into

Create a action culture
guiding
coalition

Develop a Communicate
change the vision
vision

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