Page 129 - BA1 Integrated Workbook STUDENT 2018

Managing the change process (change leadership)

Stage models of change

Change can be managed in many different ways. Three popular models are as
follows.

1.1 The organisational ice-cube (three-stage model) – Lewin

Lewin suggested three stages to manage change.

 Unfreeze – convince staff of the need for change.

 Movement/change – enacting the change.

 Refreezing – ensuring staff do not fall back into the old ways.

1.2 Forcefield analysis – Lewin

Change will only happen if driving forces (pushing change forward) are
greater than the restraining forces (pushing against change). Therefore it
is vital that managers:

 strengthen the driving forces

 weaken the restraining forces.

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