Page 130 - BA1 Integrated Workbook STUDENT 2018

Chapter 13

1.3 Beer and Nohria

The organisation can adopt one of two approaches to change (or
preferably a mixture of both).

 Theory E – focus on shareholder wealth. Usually involves layoffs or
downsizing.

 Theory O – softer approach involving cultural changes and
developing employees.

Illustrations and further practice

Now review Illustration 1 as well as TYU 1, 2, 3 and 5 in Chapter 13 of the text.

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