Page 133 - BA1 Integrated Workbook STUDENT 2018

Managing the change process (change leadership)

Change agents

Change agents are key figures who support the change process and play
a major role in dealing with resistance.

The change agent has several key advantages:

 define the problem and its cause – identify restraining forces and
help management understand the root causes

 diagnose solutions and select appropriate courses of action –
help management select the most appropriate course of action

 implement change – take a lead in implementing change

 transmit the learning process – document the change process and
spread this information throughout the company.

Kanter identified 7 ‘power skills’ required of change agents:

 ability to work independently

 ability to collaborate effectively

 ability to develop relationships based on trust
 self-confidence, tempered with humility

 respect for the process of change

 ability to work across different business units and functions

 a willingness to stake personal rewards on results

Illustrations and further practice

Now review TYU 12 and 13 in Chapter 13 of the text.

125