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Chapter 2





                           The impact of stakeholders





               2.1   Introduction



                               Stakeholders are any individual or group with an interest in the
                               organisation and its strategies. As such they may attempt to
                               influence its mission, objectives and strategy.



               2.2   How do stakeholders influence performance management?



                               The mission and objectives need to be developed with the needs of
                       1
                               the stakeholders in mind.

                       2       Performance measures should be aligned to stakeholders’ needs.


                               Stakeholders’ power and interest can influence organisational
                       3
                               performance and decisions.







































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